The tagline on my website says: "I get paid to figure it out."

I'm a cultural strategist and social alchemist, so this is true. Figuring things out is my actual job in a sense. People pay me because I see what hasn't been named yet. If you don't know how to reach your audience, I'll find the door. If you don't know what your brand sounds like in a room full of Black creatives, I'll tell you. If you don't know why your event felt flat despite the budget, I already know why.

Because of this, I get one question more than any other:

"But what exactly do you do?"

Or worse:

"So are you like... an event planner?"

Here's the honest answer.

I am what happens when a cultural anthropologist, a brand strategist, a creative director, an archivist, a social curator, and a thought partner all show up in the same body and refuse to pick just one. I’ve been hired to research the Civil Rights Movement and make it visceral for a generation that wasn't there. I’ve been hired to tell a luxury brand why their activations weren’t landing, and I’ve also been hired to walk into a founder's vision and hand them back a brand identity they didn't know they were missing.

None of those are the same job. All of them are exactly what I do.

So! The real answer is: I help people and brands find their place in culture, and hold it with intention. I do it through strategy, through experience design, through research, through the way a room smells and through designing the arc of a conversation in the moment two people meet who were always supposed to.

I call it Social Alchemy. But, does this really need a name, when the impact is the same?